How to Display Merchandise on Retail Shelves

The process of displaying product on retail shelves serves the practical function of making items easily available to customers, and it also serves an important marketing purpose by presenting products in an inviting, appealing way.

Kayshelf provides a variety of Retail Shelving solutions suitable for displaying an array of items, matching the style of your retail store while creating a comfortable shopping environment, which contribute to boost your retail business.

How to Display Merchandise on Retail Shelves

Fit products on retail shelves appropriate to their size and shape. Each item should mostly fill the available space, be aware not to place them so tight that it prevents customers from removing and replacing it.

Place items that you particularly want to sell, such as daily supplies or merchandise with high-profit margins, at a height that will be at eye level for an average person. Stock items targeted towards children at eye level for a typical child.

Space merchandise that you lay down by placing the front item partially overlapping the one behind it so that all of the products on the shelf are somewhat visible.

Place complementary colors next to one another when displaying clothing or items of different colors on the same shelf or, if you are stacking merchandise so that multiple items are visible, stack complementary colors on top of one another.

Place large items behind smaller ones if you are displaying items of different sizes on the same shelf.

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